Neshama is president and co-owner of Abraham Paiss & Associates, Inc. (APA), a national public relations, marketing, and web development firm supporting sustainable solutions for businesses and organizations. She co-founded the company in 1996, along with business partner/husband Zev Paiss.
Neshama was previously the Communications and Community Campaigns Manager for Eco-Cycle, Inc., a pioneering 501 (c) (3) organization based in Boulder, CO dedicated to creating Zero Waste communities. Prior to joining Eco-Cycle, Neshama served as the Director of Marketing and Communications for the American Solar Energy Society where she was the National Media Contact for the solar industry to professionals and the general public.
She is a 25-year public relations professional who has successfully worked with national magazines, major daily newspapers, wire services, network TV news programs, radio stations and internet media outlets. She has extensive experience developing effective messaging and marketing communications programs for companies and initiatives in the energy efficiency, renewable energy, resource management, organic products, and urban agriculture
Before moving to Boulder, Neshama was based in New York City where she was the Director of Marketing for Lobsenz-Stevens Inc., the 10th largest public relations agency in the U.S. located on Madison Avenue. There, she was the firm’s chief rainmaker and held management responsibilities for Fortune 500 accounts in the health care, consumer product, and destination resort industries.
As a career public relations professional, she specializes in developing multi-media and educational campaigns to launch new products and services, and help inform the general public and target audiences about environmental solutions that will create a more sustainable lifestyle. As a freelance writer, Neshama has authored dozens of articles for consumer and technical trade publications.
Neshama earned an APR accreditation in 1990 from the Public Relations Society of America (PRSA) and was part of the team which won a PRSA Silver Anvil Award for the American Banker’s Association. She is a former competitive tennis player who was awarded the first women's tennis scholarship to Rice University in Houston, Texas, where she earned a Bachelor of Arts degree in Philosophy and competed nationally as the #1 singles player for the varsity women’s tennis team.
Neshama and her husband Zev are founding members of Nomad Cohousing, a planned environmental neighborhood in Boulder, Colorado, where they are raising their daughters and enjoying a low carbon lifestyle.